Independently assess launches and benchmark history of analogs.
Launch Dynamix™ provides granular tracking & benchmarking of brands for the first 18 months.
- Monthly benchmarking of newly launched products (first 18 months)
- Augmented by a quarterly deep dive into:
- Promotional activity
- Barriers to uptake
- Patient types gravitating to the launch brand
Methodology:
- Insights are based on analyses of quantitative data from an online survey of physicians recruited from the Spherix Network, as well as qualitative interviews with a subset of survey respondents.
Sample Size & Frequency:
- Monthly KPI benchmarking (n=75 physicians)
- Quarterly report (n=75 physicians)
- Quarterly qualitative interviews (n=8 physicians)